All posts tagged seo

10 White Hat SEO Tips for IT Professionals

gandalf_the_white_hat

I’ve been doing some work lately in the murky waters of SEO.  It’s an interesting area in which to investigate, and I’ve come up with a few steps to help your make the most of your marketing (from and IT perspective).  We’ll never know how to do a perfect job of SEO, but you can improve your companies marketing by doing some or all of the following 10 steps.

The biggest tip is: Where people go, so will search engines.  Make sure your site is useful and informative, and engage with your customers.

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SEO Companies

A couple of months ago I was looking at getting a small businesses website working for them a bit better than it is at the moment.  We looked at their competitors and it seemed that most of them used their sites as case studies for the work they’d done.

We did the obvious techie things, updated their CMS (WordPress for you guys who know these things), sorted out a custom skin, changed some of the templates accordingly for sensible URLs relating to their business.  We hoped that this would lead to improvements to their ranking and make their site work better for them.  But we could only do so much without specialist assistance.

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